What the business does, who it's for, and what it should feel like.
Two to three directions, each with the reasoning behind it.
We pick one and sharpen it, testing at every size it will be used.
The full file set, plus usage notes so it stays consistent.
Usually two to three weeks from brief to final files. Most of that is thinking and refining rather than drawing. If you’re working to a launch date, tell me at the start and I’ll confirm whether it’s realistic.
What the business does, who your customers are, who you compete with, and any logos you like or hate. That last one is more useful than people expect.
Yes. Nothing is templated, generated or bought from a stock library. Every mark is drawn for your business, and I check it isn’t uncomfortably close to anything already in your sector.
Yes, the editable Illustrator file included. Full rights transfer to you on final payment, so you’re never locked into working with me again.
