Plus anything you already know is wrong with it.
I tell you honestly whether it needs a refresh, a rebuild, or nothing at all.
Two to three refined options, each with a reason behind it.
We settle on one, I sharpen it, and the full file set follows.
That’s the constraint I design to. Unless you specifically want a clean break, I keep the silhouette, the dominant colour or whatever else your customers actually identify you by, and improve everything around it.
Then I’ll tell you during the free review and we’ll stop there. Some logos are dated in a way that works for the business, and some just need a proper vector file rather than a redesign.
Two to three directions, then refinement on the one you choose until it’s right. I’d rather spend the time getting it correct than count rounds.
Yes, if you have the values. If all you have is a printed sample, I’ll work from that and give you proper Pantone and CMYK references so it stays consistent from now on.
