Every service below is built around one outcome — a final file that's clean, high-resolution, and ready for real-world use, whether that's a website, a storefront sign, packaging, or embroidery.
Custom logo design
A brand-new logo designed from scratch, based on your brand's personality, industry, and goals.
What's included:
Discovery call or brief review
Two to three initial concept directio
Hand-built final design in Adobe Illustrator
Fully scalable vector files (AI, EPS, SVG, PDF)
High-resolution web-ready files (PNG, JPG) in multiple sizes
Color and black-and-white versions
Best for:
New businesses, rebrands, or anyone starting from zero.
What's included:
Review of your current logo and brand history
Two to three refreshed direction options
Refined typography, proportions, and color balance
Fully scalable, high-resolution vector files
Before/after comparison so you can see exactly what changed
Best for:
Businesses with an outdated logo, poor-quality files, or a brand that's outgrown its original design.
Logo Redesign
A modern, professional refresh of your existing logo — keeping what your audience already recognises, while fixing what's holding it back.
AI-Generated to Vector
Your AI-generated logo or graphic, converted into a real, professional, high-resolution vector file.
What's included:
Review of your AI-generated image
Manual rebuild in Adobe Illustrator (not auto-tracing)
Correction of any distorted shapes, letters, or proportions common in AI-generated graphics
Fully editable, scalable vector files
Print and web-ready formats
Best for:
Anyone with an AI-generated logo or graphic that needs to become a usable, high-resolution file for printing, merchandise, or branding.
What's included:
Review of your sketch — a photo or scan is fine
Digital redrawing and refinement in Illustrator
Line weight, proportion, and detail correction for production use
Fully scalable, high-resolution vector files, ready for print, engraving, or embroidery
Optional color and shading version
Best for:
Designers, entrepreneurs, and artists who have a hand-drawn idea but need it as a polished, usable digital file.
Hand Sketch to Vector
Your hand-drawn sketch or concept, transformed into a clean, professional vector illustration or logo.
Custom vector work
Anything that isn't a logo. A photograph, an illustration, a pattern, a label, packaging artwork, a technical drawing — rebuilt as a clean, editable vector file.
What's included:
Review of your source file, whatever condition it's in
Manual rebuild in Adobe Illustrator — never auto-traced
Colour separation and flattening where the production method needs it
Files set up for the exact process: screen print, embroidery, engraving, vinyl cutting, or large-format signage
Fully editable, scalable vector files in every format you need
Best for:
Print shops, sign makers, apparel and merchandise businesses, and anyone holding artwork that has to scale beyond the file it currently lives in.
Not sure whether your job fits? Send it over. If it’s not something I can help with, I’ll tell you straight away.
What you receive, every time
Regardless of which service you choose, every project is delivered with the full file set.